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Published Electronically by Indicia Design
establish an identity
Intel Inside
 
The new AT&T globe logo resembles other three-dimensional logos in the marketplace. The dimensionality of the globe are too subtle compared to these other marks.
globe logos
The new John Deere brand looks like the hood ornament of a car. When placed on an image of green grass, the logotype all but disappears.
 
In an attempt to be "fresh" or progressive, the unique characteristics of the original Paul Rand mark are lost. The old UPS logo was distinctive for 40 years.
UPS new and old logos
The old AT&T logo, designed by Saul Bass in 1984, works much better than the new logo when printed in two colors.
at&t logo new and old
"If you want to be a well paid designer, please the client. If you want be an award-winning designer, please yourself. If you want to be a great designer, please the audience."—Unknown
quote image
The University of Kansas' new logo looks surprisingly similar to the Kutztown University logo. One of the four finalist designs was almost exactly identical to this one.
Kunztown U logo
New Kansas City Logo
new kansas city logo
The Berlin identity is based on a highly stylized rendering of the Altes Museum.
Berlin City Logo
Designed in the 1970's by Milton Glaser, the "I Love New York" mark is a revered icon.
I Love New York Logo
Merriam, Kansas logo
New Merriam Kansas logo
The logo for Overland Park, another suburb of Kansas City, conveys core aspects and qualities of the city. unlike Merriam's new mark.
Overland Park, Kansas logo
InFocus: Gateway Identity Crisis image
Gateway logos throughout the years
The new Red Crystal symbol convolutes the message of the IRCRC Movement and tries to please people of all religious backgrounds. With the new symbol, there are too many iterations of the identity that may be used.
Red Crystal images
The Cross of St. George was emblazoned on tunics and shields to identify knights of the Holy Crusades. After two hundred years of invasions by Christians seeking to recapture Jerusalem, it is no wonder that many in Muslim countries detest the symbol of th
St. George vs. Red Cross symbol
The International Red Cross Movement was founded in 1863. Henry Dunant, a Swiss businessman, helped wounded soldiers. Dunant chose the Swiss Cross (in inverted colors) as the symbol for the movement.
Swiss flag
State of Kansas logo and The University of Kansas logo
Kansas: As Big as you Think logo and new KU logo
Verizon, Cingular, Sprint and T-Mobile logos compared
comparison of cellular phone service brands
United Telecom logo
United Telecom logo
Old Nextel logo
original Nextel logo
Critique: Sprint–Before and After
old and new Sprint brand logo
Kansas City Logo—Before and After
Kansas City logo new and old
InFocus: On the web, less is more
web site examples
Old Kansas City Logo
City of Fountains logo, Kansas City
Functions of a Web Site
web site goals
Gateway Box logo
box logo Gateway
Gateway Power Button Logo
power button logo Gateway
New Gateway Logo
Gateway logo new, box with cowprint
Critique: Intel's new logo leap's ahead?
new and old Intel logo. Leaps ahead?
Battle of the Broadcast Brands
 
Red Cross gets no relief from the politically correct
 
Garmin Old vs. New
The old Garmin globe with Revue typeface and the new Garmin logo mark.
Garmin vs. Kinko's Logos
a comparison of the old Garmin logo with the typeface used for the old Kinko's logo (prior to the purchase by FedEx)
Intel Inside logo comparison
 
TBS USA logo comparison
 
TBS logo evolution
Evolution of the TBS logo over the 1990's and early 2000's
TBS/USA logo comparison
logos use color schemes and style that is very similar
USA logo evolution
old and new TBS logo
Broadcast Brand Icons
ABC, NBC and CBS logos for article.
Food Network
 
Spike TV
 
TLC
 
TNT
 
2004 Presidential Campaign Logos
Logo for the campaigns of George W. Bush and John Kerry.
Electoral Map of United States, 2004
Electoral Map of the United States shows which political parties won which states during the 2004 Presidential Election.
Cisco Logo Remarks
new versus old Cisco Systems logo.
LaQuinta Logo old vs. new
LaQuinta brand identity old versus new.
LaQuinta Pattern
New pattern for LaQuinta uses lowercase "l"s and "s"s in southwest inspired starbursts.